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Three Ways Buying Goes Wrong Without Looking Like…

Bad buying decisions rarely show up as a single obvious mistake. Nobody orders 10,000 units of something nobody wants and watches it sit. The real dam…

The Real Cost of a Marketing Audit Isn't the Audit

A media audit is usually priced like a product: a few thousand dollars, sometimes less, sometimes offered free. That price is doing a lot of work, and…

Most Buying Problems Are Actually Data Problems

Most operators running a curated retail or product business know, in a general sense, what's selling and what isn't. Ask them directly and they'll hav…

Every Product Earns Its Place — Except Most of The…

Curated retail is supposed to mean every product on the shelf earned its place — the brand, the formula, the way it performs. That's the pitch, and it…