Blog

The Real Cost of a Marketing Audit Isn't the Audit

A media audit is usually priced like a product: a few thousand dollars, sometimes less, sometimes offered free. That price is doing a lot of work, and…

This Isn't a Topping Market. It's a Bottoming One.

Enough of the buildings I look at that were purchased or refinanced in 2021 and 2022 are underwater right now that it's worth saying plainly: this isn…

The Landlord Signals Most Tenants Never Check

Most tenants walk into a renewal or new-lease negotiation knowing their own position cold — their timeline, their alternatives, their budget — and kno…

Most Buying Problems Are Actually Data Problems

Most operators running a curated retail or product business know, in a general sense, what's selling and what isn't. Ask them directly and they'll hav…

Every Product Earns Its Place — Except Most of The…

Curated retail is supposed to mean every product on the shelf earned its place — the brand, the formula, the way it performs. That's the pitch, and it…

Reading Tenant Credibility Before You Price the De…

There's a wave of well-capitalized-looking tenants in the market right now — defense tech, AI, robotics — many of them young companies with strong pit…

Your Vacancy Problem Might Not Be a Market Problem

When a building underperforms, the first explanation an owner reaches for is usually the market — vacancy is up countywide, demand is soft, wait it ou…

When Repositioning Actually Pencils (and When It D…

The repositioning pitch is everywhere in San Diego right now — older flex and R&D product near the defense and AI-robotics cluster looks like an o…

Your Lease Renewal Leverage Has a Clock on It

Most tenants don't lose negotiating leverage on a lease renewal because the landlord is stronger. They lose it because they wait too long to start the…

Where Occupancy Plans Actually Go Wrong

Most occupancy plans aren't wrong because the math is bad. The formula — headcount times square-feet-per-person, plus some percentage for common space…

Growing Fast? Your Space Plan Was Sized for a Comp…

Fast-growing companies get their real estate math wrong in a specific, predictable way. They size a lease off today's headcount, sign a five-year term…

The San Diego CRE Story the Headline Vacancy Numbe…

If you only read the top-line stats, San Diego commercial real estate looks tired right now. Industrial vacancy is up. Office availability downtown is…