As de facto CFO of Shop Good, a two-location clean beauty retailer and spa, I've used AI to rebuild how the business runs — not as a pilot, but as day-to-day operating reality. A full-time design and content role was reduced from $75K a year to two days a week. A full-time buying role, $95K a year, is now handled in about five hours a week. A $125K-a-year marketing management position was eliminated entirely by building systems that manage day-to-day execution directly, while the marketing team members who remain do more with a wider scope. These are results from my own business, not a promise of what any engagement will produce — but they're the kind of hands-on, operator-level redesign we bring to every client, built on real payroll data and real P&L pressure rather than theory.
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